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Tkalac Verčič, Ana; Špoljarić, Anja
Public relations review, September 2020, 2020-09-00, 20200901, Letnik: 46, Številka: 3Journal Article
•The purpose of the study is to identify how the choice of communication media affects internal communication satisfaction.•We conducted an analysis of the most commonly used channels in corporations and linked the results to employees’ satisfaction and media choice.•In exploring internal communication satisfaction and satisfaction with media we found a strong positive correlation between the variables.•The companies that put a bigger effort into adjusting their media towards their employees’ needs, have more satisfied internal audience. As the environment of internal communication is continually changing for a multitude of reasons, especially new technologies, organizations have to adapt fast in their attempts to reach their employees. When deciding on the type of channel to use, internal communication managers should be aware of their employees’ preferences. The purpose of this study is to identify how the choice of internal communication media affects internal communication satisfaction. In order to explore this relationship further, we conducted an analysis of the most commonly used internal communication channels in ten large corporations and linked the results to employees’ satisfaction and media choice. By expanding the knowledge on preferred communication channels, we are hoping to provide some insight for better management of internal communication.
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Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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in: SICRIS
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