With the analysis of the scattering ashes in a Norwegian context as its point of departure, the article sets out to explore ash scattering and how it relates to the governance of deathscape and religion/worldview in the public space. Referring to ethnographic study, the focus is on the bereaved and the deceased in the governance process for ash scattering and on critically rethinking the governance of ash scattering from the private actors’ experiences. I argue that ash scattering is in the process of establishing a spatial ritual institution, deregulated vis-à-vis organized religion/worldview, which, on the one hand, opens up the possibility for the privatization of death and provides ideals of individuality, privacy and discretion, and, on the other hand, this takes place paradoxically not in private but rather within public space.