A new quasi-Coulomb relation between magnetic force vs distance, magnetic flux density, and magnetic pole area is proposed in this paper based on the empirical analysis on the magnetic force vs distance measurements. A simple device is designed and fabricated to measure the repulsive/attractive magnetic force between two magnets. The measurement results show that the relationship between the magnetic force and distance is similar to Coulomb’s electrostatic law, but the attraction is greater than the repulsion. The magnetic force is proportional to the integral of the magnetic flux density with the areas of the magnetic pole. This quasi-Coulomb relationship is useful to evaluate the torque and speed of a rim-driven motor, which plays an important role in electrified propulsion in green aviation technology.