This work suggests that researchers in work and organizational psychology (WOP) and WOP as a discipline would benefit from a critical perspective on their own research and practice. We highlight the value of critical reflection and critical reflexivity on contexts of research and practice in order to increase the practical impact of WOP for everyone. First, we outline how WOP currently fails to address pressing global issues, such as precarious employment, by focusing on work‐related phenomena in affluent societies and neglecting issues relevant to the majority of the world's working population. Second, we present a heuristic framework of four fundamental contextual components that are important to consider when engaging in a continuous process of critical reflection and critical reflexivity: history; economy and politics; society and culture; and personal background. Third, we illustrate why these contexts are important for WOP with the example of precarious employment. Considering context more explicitly is important for future WOP research because context not only co‐determines the experiences of the working people under investigation but also the subjectivity of researchers themselves. We hope to encourage WOP researchers to engage in critical reflection and critical reflexivity to promote a more critical WOP.