A paradox exists between capital accumulation and corporate philanthropy: a record number of 'generous' donations and historic levels of social inequality. In education, tech companies are directing significant investments to shape public schools. Many efforts to support Latino boys are aligned with these goals, as interventions aim to prepare students for the 'new economy.' Few studies consider the experiences of high-performing Latino boys in relation to tech companies. This paper examines how the Bay Area tech industry, gentrification, and displacement impact the lives of high-performing Latino boys. We draw from an ethnographic study conducted by the first author in the Bay Area of Northern California. This paper shows the way students develop an understanding and actively protest their racialized predicament (i.e. resistance logics), while learning skills to acquire jobs in the tech economy that often appears to perpetuate this racialization (i.e. market logics).