African trophy hunting is controversial. Central to the debate on this practice is whether it may be justified by any broader provisions to African society. These typically include meat supply to poor communities, problem animal control, and the funding of conservation and community development. The societal role of African hunting is as contested as the practice itself, with proponents advocating for the benefits of hunting, while critics point to these being inadequate. Little is known about the role of location and demography in the debate on hunting benefits. Here we circulated an anonymous online survey through our international networks. We asked respondents to indicate which (if any) benefits they thought may justify the practice and whether they supported African trophy hunting, or not. We also collected data on respondent geographic location, age, gender, and employment within conservation. The 5755 responses were analysed using multiple correspondence analysis and provided strong evidence for an association between the level of support/rejection of trophy hunting and potential benefits that were perceived to justify the practice. Funding of wildlife conservation through hunting was the most frequently selected benefit, even among many respondents with a neutral or slightly negative view toward trophy hunting as a practice. Respondents strongly opposed to trophy hunting were more likely to reject all societal benefits of hunting. There was some divergence in views between Africa-based respondents, and those outside of Africa. We suggest that any policy development on African trophy hunting be required to incorporate the views of all African stakeholders.