The increasingly fierce business competition in the bubble drink industry influences the company's strategy to retain customers. One of the bubble drink companies in Bali is Chatime. Chatime must be able to carry out the right strategy so that consumers feel interested and have the intention to repurchase Chatime products. This study aims to explain the direct relationship between sales promotion variables on repurchase intention, sales promotion on brand image, the brand image on repurchase intention, and the role of brand image in mediating sales promotion on Chatime's repurchase intention. This research was conducted in the Province of Bali. The sample was determined as many as 84 samples using purposive sampling. Data was collected using a questionnaire with adjusted criteria. The research instrument was measured using a Likert scale. The data analysis technique used is descriptive and inferential analysis, the inferential analysis used is path analysis and the Sobel test. The results of this study indicate that all hypotheses are proven. Sales promotions have a positive and significant effect on repurchase intentions. Sales promotion has a positive and significant effect on brand image. Brand image has a positive and significant effect on repurchase intention. Brand image can significantly mediate partially the effect of sales promotion on repurchase intention. Attractive sales promotions and a strong brand image greatly influence Chatime's customer repurchase intentions. Chatime should give intensity to contests that are more attractive to Chatime customers. Chatime can strengthen its uniqueness by carrying out innovations like the low-sugar bubble topping variant.