Tele-electronic populism, the extraordinary and violent upgrade of the traditional populism, is the most impressive political form in the contemporary scenario: its most resounding innovation. Due to its strong drive to represent directly the entire population, it seeks to go through the left-right dichotomy, simply exiling the role of the parties and of the traditional ideological storytelling. It is an update of the oriented marketing, soaked with all codes of the mainstream tv-shows: impertinence, participation, fan culture drawn by social network and conventional populism. Why is evil imagery the source of this phenomenon? Which cultural and societal features do neo-populist forces express? How far do they represent a discontinuity towards the order of the things?