The main purpose of incorporating insurance into the law and economy of a country is to ensure that adverse circumstances should not affect the quality of functioning. Consequently, the question is: Why is this concept not attractive for people living in underdeveloped and developing countries, where any financial compensation for the loss is almost necessary? We looked for the answer by means of two questionnaires: one examining satisfaction of voluntary insurance policy holders, and the other using respondents who have never used any form of voluntary insurance. The insights allowed us to make recommendations pertaining to what insurance companies should do to strengthen and improve their position.