Abstract The end of World War I brought not only the end of a great slaughter but also the creation of new countries, great expectations of better living conditions, and the promise of an end of scarcity. In Maribor, a contested border town occupied by Slovenian troops and annexed to the newly established State of Slovenes, Croats, and Serbs, expectations were even higher. A part of the population opposed the town's annexation to the newly established state and compared the living conditions at home with those in Austria. As early as November 1918, the Slovene City Food Council was established in Maribor to feed the city's population. It introduced measures similar to those introduced during the war, such as food ration cards. Despite these measures, food shortages and hunger were part of everyday life, especially in the winter of 1918–19. This article discusses civilians' survival strategies, as well as continuities and discontinuities between wartime and postwar measures to improve the food supply. It shows that despite the efforts of the new Yugoslav authorities, they often continued wartime practices and food remained of poor quality and difficult to access for most of the population throughout 1919.