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Simenunović-Bajić, Nataša; Majdarević, Aleksandra; Manić, Ljiljana
Teme, 2013 4Journal Article
The contemporary world is facing serious ecological problems as a result of social, demographic, and economic factors. Among these problems, water pollution occupies an important role. The public in Serbia is not sufficiently informed about the lack of water on the planet. In Serbia, a country that has been subjected to numerous socio-political crises for decades, very little attention is given to environmental protection and the development of ecological awareness. Therefore, this paper is a case study on the pollution of the river South Morava (Južna Morava). The aim of this paper is to establish the role of the media in forming public opinion and developing ecological awareness on the protection of the river.
