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Moore, Austin R; Irlbeck, Erica
Journal of applied communications, 03/2021, Letnik: 105, Številka: 1Journal Article
Extension specialists are under increasing pressure to interact with audiences through emerging digital media including video. In an effort to understand how such interactions affect the careers of engaged specialists, this study seeks to explore the career effects on Extension subject-matter specialists that resulted from long-term, regular participation in an Extension television effort. Using Cultivation theory and source credibility as a lens, a qualitative phenomenology was conducted by interviewing individuals who have contributed to one such program on a weekly or bi-weekly program for multiple decades. Participants reported improved career effectiveness via increased credibility in face to face communications as well as enhanced communication when broadcast messages were seen as a continuation of in-person communications. Early career advancement was said to have resulted in spite of broadcast participation rather than as a result of participation, however, administrative attitudes toward broadcast have shifted in favor of such efforts. Keywords Extension Television, Video, Broadcasting, Source Credibility, Two-way Communication Cover Page Footnote/Acknowledgements Presenting to the Association for Communication Excellence 2020 conference.
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Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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