Plastic production is an essential part of the world economy that has mushroomed exponentially with c.9.2 billion tonnes estimated to have been made between 1950 and 2017. Now, each year c.8–11 million tonnes of plastic waste escapes into the oceans. Plastic usage is varied but the packaging industry accounts for 47%. Recycling and the circular economy are seen as keys to unlocking the plastic problem, for example, via the Extended Producer Responsibility scheme; a Deposit Return Scheme. The circular economy is a fine idea and has been around a long time, but has it made any real difference? The amount of plastic in circulation keeps getting bigger and bigger. More thought must be given to creating technologies and designs that can deal with waste management, integrate international collaboration and cut waste to a bare minimum at its source point upstream. No single solution exists, but there is a need for a legally binding global governance arrangement that would effectively and measurably limit and control plastic pollution. Many governments are in favour of this. •Plastic production has mushroomed exponentially.•Plastic litter has been documented in all coastal and marine environments.•A change in systematic thinking could give a sound start to resolve the plastic issue.•Plastic pollution will never be overcome without a unified and consistent approach.•The plastic value chain must be transformed towards a more sustainable world.