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Street, Deborah J.; Burgess, Leonie; Louviere, Jordan J.
International journal of research in marketing, 12/2005, Letnik: 22, Številka: 4Journal Article
In this paper we compare a number of common strategies for constructing discrete choice experiments. Two of the strategies, including one based on theoretical constructions for optimal discrete choice experiments, produce designs that are better than those that come about from random grouping and from using the L MA construction. A simple account of this theoretical construction is given.
