The important question of taxonomy and its impact on conservation efforts was brought to general attention by Robert May in 1990 with a News and Views article in Nature entitled “Taxonomy as destiny.” Taxonomy, however, has built-in instabilities that result in name changes, raising the question of whether name changes have a consistent impact on conservation efforts. Our review investigates three possible outcomes of taxonomic change, namely a positive impact on protection efforts, a hampering impact, or no measurable impact. We address these cases with a review of the relevant literature: specifically, government and conservation agency reports, scientific papers, and the general press, as well as correspondence with biologists active in plant and animal conservation. We found no evidence of a consistent effect of taxonomic change on conservation, although splitting taxa may tend to increase protection, and name changes may have the least effect where they concern charismatic organisms.