Additive manufacturing (AM) is a fast‐growing manufacturing approach that comes with the promise of delivering personalized medicine to treat individual patients. However, large‐scale commercial applications in the pharmaceutical industry have been limited. Here, some of the challenges are discussed along with some pharmaceutical products where AM has the potential to make a tangible impact and pave the way for more rapid adoption are highlighted. 3D printing is a fast‐growing manufacturing approach with the potential to disrupt the pharmaceutical industry by enabling personalized production. However, its application in this field thus far has been limited. As 3D printing is poised to make greater impact, the challenges for it to overcome to reach mainstream adoption are examined.