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Harkness, Timandra
Significance (Oxford, England), December 2021, 2021-12-01, 20211201, Letnik: 18, Številka: 6Journal Article
Data is now the fuel that drives business – identifying potential markets, shaping new products and targeting consumers. This year, Significance has partnered with Impact, the magazine of the Market Research Society, to jointly publish a series exploring the past, present and future of the data economy. In this fourth and final part, Timandra Harkness considers what the coming years have in store for the data‐driven industries In this fourth and final part of our “History of the Data Economy” series, Timandra Harkness considers what the coming years have in store for the data‐driven industries.
