The tarnished plant bug, Lygus lineolaris (Palisot de Beauvois), is a major pest of cotton in the midsouthern United States, including the states of Arkansas, Mississippi, Louisiana, western Tennessee, and southeastern Missouri. Insecticides provide the primary form of control for this pest, and numerous applications are required annually to control the tarnished plant bug. Little information exists regarding when to terminate insecticide applications targeting tarnished plant bugs in cotton. Numerous sprays are made late in the season to protect a small percentage of the overall yield. Experiments were conducted at the Mississippi State University Delta Research and Extension Center to determine the impact of tarnished plant bug infestation timings on cotton yield. Two separate planting dates were utilized to determine the weeks of flowering that tarnished plant bugs can cause significant yield losses. There was a significant planting date by treatment interaction. Overall, yields were greater in the first planting date than the second planting date. In both planting dates, the first 4 wk of flowering were the most critical for tarnished plant bug control, and this is when the greatest yield losses occurred. Also, when no insecticide applications were made after the fourth week of flowering, no significant yield loss was observed. These data demonstrate the importance of scouting and adhering to treatment thresholds during the early flowering period. These data also suggest that thresholds may be able to be modified or eliminated after the fourth week of flowering, but more research is needed to confirm this.