•Business Process Management systems can improve educational environments.•RubricaSoft is a new BPM implementation aimed at managing university courses.•BPM enables optimization of digital interactive versions of learning processes.•Implemented BPM models include peer evaluation and gamification features.•Rubrics clarify evaluation methods reducing user resistance to change. Enterprise Information Systems are enjoying an extensive trajectory in the optimization of organizations worldwide, of which predominantly the Business Process Management (BPM) systems stand out for their great flexibility. BPM models describe business workflows and are highly useful in detecting errors and bottlenecks and in identifying possible improvements. On the other hand, educational management software tools offer a large number of functionalities, but have yet to take advantage of these techniques. Our main objective is to perform an empirical analysis in this unexplored area to evaluate the advantages of applying BPM in the implementation of innovative and dynamic teaching activities. Using this methodology, we have designed RubricaSoft, a BPM system focused on providing dynamic educational processes. It automates multiple tasks, including peer evaluation, information integration and the management of deadlines. The results have been very promising from the point of view of the three axes upon which the evaluation has been carried out: satisfaction of students, improvement in academic results and increase in the productivity of teachers. In one of the processes, the time spent by the teacher has been reduced by 80% and student participation increased by 41%.