Display omitted ► Visual detection based gold and silver nanoparticles aggregation. ► Functionalized and non-functionalized nanoparticles. ► High selectivity and sensitivity. ► No complex instrumentation is required/chemical creativity for analyte detection. Localized surface plasmon resonance (LSPR) is one of the most remarkable features of gold nanoparticles (Au NPs) and silver nanoparticles (Ag NPs). Due to these inherent optical properties, colloidal solutions of Au and Ag NPs have high extinction coefficients and different colour in the visible region of the spectrum when they are well-spaced in comparison with when they are aggregated. Therefore, a well-designed chemical interaction between the analyte and NPs surroundings leads to a change of colour (red to blue for Au NPs and yellow to brown for Ag NPs from well-spaced to aggregated ones, respectively) allowing the visual detection of the target analyte. These approaches have exhibited an excellent analytical performance with high sensitivities due to the strong LSPR and excellent selectivity strategically driven by the interaction analyte-NPs surroundings involving mainly electrostatic and hydrogen bond interactions as well as donor–acceptor chemical reactions, among others. In addition, this kind of colorimetric assays has received considerable attention in the analytical field because of their simplicity and low cost since they do not require any expensive or complex instrumentation. As a consequence of this, detection of molecules with a high significance in the bio-medical, clinical, food safety and environmental fields including DNA, proteins and a wide spectrum of organic molecules as well as inorganic ions have been impressively reported in the most relevant literature using these assays. This timely review offers a rational vision of the main achievements yielded in the relevant literature according to this exciting and creative analytical field.