The present study aimed to maximize the conventional extraction and compare it with the ultrasound-assisted method for extracting bioactive compounds obtained from the red araçá peel. The behavior of anthocyanins related to the pre-treatment of the vegetal matrix, employed solvent, extraction kinetics of both methods, the levels of total phenolic compounds, flavonoids and carotenoids, as well as the antioxidant activity were evaluated. The ultrasound-assisted extraction (40 KHz −154 W and 90 min) had an increase of 12% in the levels of anthocyanins (121.85 Eq. mg of cyanidin-3-glycoside/100 g of peel) and a 25% reduction in time extraction compared to conventional extraction by maceration (116.81 Eq. mg of cyanidin-3-glycoside/100 g of peel) using 90% ethanol, for 2 h, pH 1.5, at 40 °C and mass/volume ratio 1 g/10 mL). Analyses of the total phenolic compounds, flavonoids and carotenoids presented promising results for the ultrasound-assisted and conventional extractions, respectively. Analyzes of total phenolic compounds, flavonoids and carotenoids, show promising results for ultrasound-assisted extractions, respectively, indicating that red araçá is rich in bioactive compounds beneficial to human health, in addition to being considered natural pigments that can be used in food.