This study aimed to shed light on the role of the media in shaping the mental image of the region, by taking the city of Ma'an as a model. To achieve the objective of the study, the analytical descriptive approach was followed and the questionnaire was used as a tool for collecting data from the study sample of (13) participants, which is represented by the head and members of the Greater Ma'an Municipality. The study reached a number of results, the most prominent of which is the presence of a statistically significant role for the media in shaping the mental image of the Ma'an region. Traditional and electronic media play an important role in shaping the mental image, whether positive or negative, among recipients and followers, on various local issues, due to the information, news, and discussions provided by these means that receive great attention from the followers, as well as highlighting local issues in a way that affects the nature of this mental image. The study recommended that the Jordanian media officials should be careful and objective when reporting events and issues in the Jordanian society by disseminating verified information and avoiding disseminating false news, due to its role in shaping the mental image of these areas among members of the local community, which may be negative at times.