E-viri
Recenzirano
Odprti dostop
-
Beloborodova, A. L.; Kalenskaya, N. V.
Vestnik Rossijskogo èkonomičeskogo universiteta imeni G. V. Plehanova, 03/2024 2Journal Article
The article explains the necessity to use cross-methodological approach to realization of marketing analytical function that combines methodology of classical marketing research and DataScience methodology. The explanation is based on results of literature analysis, which studies trends of DataDriven marketing development and DataScience; HeadHunter research dealing with assessing the compliance of the competence profile of specialist in the field of analytical marketing with demands of labour market and on results of the authors’ research in the present sphere. Comparative appraisal of efficiency of using classical methods of marketing research and DataScience methodology was conducted at enterprises; benefits and drawbacks of each of them were identified; similar and distinguishing stages of these approaches were found and efficiency of their integration was proved. Progress of Russian companies in realization of marketing analytical function by using DataDriven culture was estimated. Two principle reasons hindering the process of marketing based on data introduction to Russian organizations were named, i.e. non-compliance of competence profile of marketers-analysts//with market demands and uncoordinated investment in technologies aiming at DataDriven approach introduction into the company.
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Vnos na polico
Trajna povezava
- URL:
Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
---|
Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
---|
Vir: Osebne bibliografije
in: SICRIS
To gradivo vam je dostopno v celotnem besedilu. Če kljub temu želite naročiti gradivo, kliknite gumb Nadaljuj.