Advertising is a form of marketing communication which has become an integral and important part of business today. Marketers are spending great amount of budget on marketing and major portion of it is spent on advertisements. In country like India, there is a huge market potential which provides lot of opportunities for marketers but at the same time marketers are facing challenges to break the clutter of advertising. Each seller is under endless pressure to make profit and to survive in this highly competitive market. In this process, many a times marketers deliberately lure the customers by such statements and assurance which cannot beaccomplished and deceive the customers. Here theyviolate customer's elementary right of expecting factual and valid information from seller. As the objective of advertisement is not only to inform but also to persuade the customers, the responsibility of advertisers increases a lot. This article explores and explains the concept and objectives of advertisement, concept and techniques of deceptive advertisements, laws related to advertisement in India and agencies operating in India for regulation of advertisements.