E-viri
Recenzirano
Odprti dostop
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Salman Evazi; Sajjad Shokoohyar; Shahram Tatari
Muṭālaʻāt-i mudīrīyat- rāhburdī, 02/2017, Letnik: 7, Številka: 28Journal Article
In modern competitive marketing for producers the situation has become harder to compete with other countries’ goods and survive in the markets. Although a large part of competiveness relies on tangible features but Consumer Ethnocentrism is one of essential factors to decrease consumer tendency for the foreign goods. An industry that is severely affected by imported goods is feminine clothes. This study investigates psychosocial factors (nationalism, conservatism, extroversion) by modifiers role age and education variable on Consumer Ethnocentrism. The statistic universe of this study consists of east Tehran women that divided to four clusters mean: north, south, west, east by cluster sampling and then 385 questioners distributed among them. The Results of the research represent that the relationship between conservatism and nationalism is statistically significant but there is no statistically significant relationship between extroversion and Consumer Ethnocentrism. In addition when the age variable appears in modifier role, there is only a significant relationship between conservatism and ethnocentrism and when the education variable appears in modifier role, the relationship between nationalism and Ethnocentrism is the only significant relationship.
Vnos na polico
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Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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