The profound changes occurring in the economy, organizations and knowledge management is reflected in naturally and in new approaches to organizing strategy.The strategy represents a multi-faceted concept, based on creativity and innovation as a tool for modern organizations as through a complex process of investigation, planning, design, implementation to ensure competitive advantage and sustainability in a hostile environment with profound and radical changes, both at the level of entire societies and at the level of each individual. In terms of strategic choice, this requires the organization to easily adapt to changes in the environment through restructuring. This approach requires that managers have the skills and capabilities to successfully intervene and influence the course of action the organization. Emergent strategy represents an approach that is based on the idea that an organization creates a differentiated behavior that can generate a competitive advantage and can not be planned