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Vpliv barv na potrošnikovo izbiro blagovnih znamk na podlagi nezavednega znamčenja : magistrsko deloLotrič, Katja, ekonomistkaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [K. Lotrič], 2023Language - slovenianCOBISS.SI-ID - 141820675
Author
Lotrič, Katja, ekonomistka
Other authors
Žabkar, Vesna |
Kos Koklič, Mateja |
Konečnik Ruzzier, Maja
Topics
trženje |
vedenje potrošnikov |
psihologija potrošnika |
nakup |
odločanje |
psihologija |
raziskave |
analiza |
marketing |
consumer behaviour |
consumer psychology |
purchasing |
dacision making |
psychology |
research |
analysis
Library/institution |
City | Acronym | For loan | Other holdings |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
reading room 1 cop.
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lotrič, Katja, ekonomistka | |
Žabkar, Vesna | 15495 |
Kos Koklič, Mateja | 24395 |
Konečnik Ruzzier, Maja | 19762 |
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