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Vpliv pravične trgovine na nakupno vedenje potrošnikov trgovske verige Oxfam : vloga informacij in stališča do izdelkovJanssens, Wim, Prof. ; Pelsmacker, Patrick de, 1957-Avtorja na vzorcu 243 potrošnikov razvijeta model nakupnega vedenja, ki temelji na primeru pravične trgovine (ang. fair-trade) trgovske verige Oxfam. Posebej ju zanima, kakšen vpliv imajo na nakupno ... vedenje poznavanje pravične trgovine trgovskega podjetja Oxfam, splošna stališča potrošnikov do pravične trgovine, stališča do izdelkov pravične trgovine ter zaznavanje kakovosti in količine informacij o pravični trgovini. Poznavanje pravične trgovine, splošna skrb in zaznava kakovosti informacij o pravični trgovini vplivajo na nakupno vedenje tako neposredno kot posredno prek stališč do izdelkov. Zanimanje za izdelke pravične trgovine ima neposreden vpliv na nakupno vedenje, ki temelji na pravični trgovini. Avtorja navedeta tudi implikacije za vladne kampanje in marketinške strategije podjetij, ki se ukvarjajo s pravično trgovino.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 44, št. 5, sep.-okt. 2007, str. 709-732)Type of material - article, component partPublish date - 2007Language - slovenianCOBISS.SI-ID - 26929757
Author
Janssens, Wim, Prof. |
Pelsmacker, Patrick de, 1957-
Other authors
Golob, Urša, 1977-
Topics
Trgovina |
Trade |
Vedenje potrošnikov |
Consumer behavior |
Nakupovanje |
Shopping |
Blagovne znamke |
Trademarks |
Etničnost |
Ethnicity
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 44, št. 5, sep.-okt. 2007, str. 709-732)
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Janssens, Wim, Prof. | |
Pelsmacker, Patrick de, 1957- | |
Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
and: SICRIS
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