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Slovensko-italijanski kontrastivni vidiki jezikovne podobe oglasnih besedilBrus, Mateja, 1991-Prispevek se osredotoča na predstavitev izbranih jezikovnih elementov, ki jih lahko zasledimo v oglasnih besedilih. Pozornost je usmerjena na jezikovno ter slikovno podobo oglasnih besedil, ki se je ... skozi stoletja ter različne družbene ureditve korenito spreminjala. Opazujemo lahko prehod od prvih tiskanih oglasnih besedil preko besedil, ki so zaznamovala obdobje po prvi svetovni vojni, pa vse do današnje jezikovne in slikovne raznolikosti elementov, katerih namen je prepričevanje naslovnika. Cilj prispevka je ugotoviti, kakšne so razlike in podobnosti v uporabi besedišča in skladnje v slovenskih ter italijanskih oglasnih besedilih, ter predstaviti njihove načine nagovarjanja naslovnika.Source: 1918 v slovenskem jeziku, literaturi in kulturi (Str. 134-139)Type of material - conference contribution ; adult, seriousPublish date - 2018Language - slovenianCOBISS.SI-ID - 67181666
Author
Brus, Mateja, 1991-
Topics
slovenščina |
italijanščina |
oglasi |
jezikovna sredstva |
verbalna komunikacija |
neverbalna komunikacija
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Brus, Mateja, 1991- | 50533 |
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