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Vloga in pomen marketinškega komunikacijskega spleta v oblačilni industriji : magistrsko deloPliberšek, Lidija, 1969-Type of material - master's thesisPublication and manufacture - Maribor : [L. Pliberšek], 2004Language - slovenianCOBISS.SI-ID - 7833884
Author
Pliberšek, Lidija, 1969-
Other authors
Završnik, Bruno
Topics
European Union |
Tržna miselnost |
Modno oblikovanje |
Magistrske naloge |
Marketing |
Marketinška strategija |
Tržno komuniciranje |
Magistrske naloge |
Marketing |
Oblačilna industrija |
Trženjski splet |
Slovenija |
Magistrske naloge |
Tržni mehanizem |
Ciljani skrining |
Potrošniški interesi |
Države Evropske unije |
Slovenija |
Magistrske naloge |
Strateško planiranje |
Oblačilna industrija |
Poslovni načrti |
Države Evropske unije |
Slovenija |
Magistrske naloge |
marketing |
trženje |
marketing mix |
marketinški splet |
strategija trženja |
tekstilna industrija |
oblačilna industrija |
potrošnik |
zadovoljstvo |
moda |
pospeševanje prodaje |
prodaja |
neposredna prodaja |
direktno trženje |
Slovenija |
Evropska unija |
empirične raziskave |
raziskovalni projekti |
tržna struktura |
tržna analiza |
tržne raziskave |
komuniciranje |
oglaševanje |
ekonomska propaganda |
osebna prodaja |
odnosi z javnostjo |
trg
Library/institution |
City | Acronym | For loan | Other holdings |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
reading room 1 cop.
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University of Maribor Library | Maribor | UKM |
reading room 1 cop.
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Shelf entry
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Pliberšek, Lidija, 1969- | |
Završnik, Bruno | 11974 |
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