BF, Dept. of Wood Technology, Lj. (BFLES)
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Komuniciranje s kupci stavbnega pohištva : višješolska diplomska naloga = Communication with the customers of building furniture : high school workLevinger, DarjaV podjetju izdelujemo stavbno pohištvo iz lesa in PVC profilov večinoma po naročilu. Za reklamna sporočila namenjamo premajhen delež denarnih sredstev. Izvedena je bila analiza med 100 naključno ... izbranimi kupci. Zanimalo nas je, kje so kupci zasledili naše reklamno sporočilo, oziroma od kod nas poznajo, kaj menijo o naših reklamnih sporočilih in kaj menijo o pogostosti oglaševanja. Rezultati analize so pokazali, da večina kupcev spozna podjetje zaradi priporočil bivših kupcev in na predstavitvah na sejmih, manjši delež pa zajemajo reklamna sporočila na radiu in v časopisih. Na televiziji ne oglašujemo zaradi finančnih in kadrovskih vzrokov. Polovica kupcev meni, da so reklamna sporočila primerna, tretjina pa jih ne pozna. Po mnenju kupcev oglašujemo premalo. S pomočjo ocenjevanja oglaševanja smo ugotovili, da je bil najboljši odziv po predvajani reklami na radiu Slovenija, oziroma po oglaševanju v prilogah časopisov Dnevnik in Delo. Najmanjše zanimanje je bilo po oglaševanju na Ice Linku. Iz realizacije za leto 1998 smo ugotovili, kolišen je delež prodaje med posameznimi posredniki. Ugotovili smo, da imajo posredniki 16% delež in da bi se ta odstotek z novimi ustrezno izšolanimi in motiviranimi posredniki lahko precej dvignil.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [D. Levinger] : Biotehniška fakulteta, Oddelek za lesarstvo, 1999Language - slovenianCOBISS.SI-ID - 506761
Author
Levinger, Darja
Other authors
Tratnik, Mirko, 1938-2018 |
Hrovatin, Jasna
Topics
stavbno pohištvo |
oglaševanje |
trženje |
trženje |
building furniture |
building furniture
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Knjižnica BF za lesarstvo vn 0000000347 IN: 019990229 Knjižnica BF za lesarstvo vn 347 IN: 019990229 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Tratnik, Mirko, 1938-2018 | 04978 |
Hrovatin, Jasna | 08524 |
Source: Personal bibliographies
and: SICRIS
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