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Partnersko povezovanje blagovnih znamk (co-branding) kot trženjska strategija mednarodnega podjetja : magistrsko deloStrgar, VeronikaType of material - master's thesisPublication and manufacture - Ljubljana : [V. Strgar], 2005Language - slovenianCOBISS.SI-ID - 15412198
Author
Strgar, Veronika
Other authors
Makovec Brenčič, Maja
Topics
mednarodno podjetje |
blagovne znamke |
trendi |
strategija |
partnerstvo |
konkurenčne prednosti |
sodelovanje |
tveganje |
kvalitativna analiza |
case study |
international corporation |
trademarks |
trends |
strategy |
partnership |
competitive advantage |
cooperation |
risk |
qualitative analysis |
case study |
case study
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Skladišče II-3524- 0000002087 IN: 000212178 Skladišče II-3524- 2087 IN: 000212178 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Strgar, Veronika | |
Makovec Brenčič, Maja | 15496 |
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