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Impact of new marketing communication tools on brand equity : doctoral dissertationPetek, Nuša, 1984-Type of material - dissertation ; adult, seriousPublication and manufacture - Ljubljana : [N. Petek], 2015Language - englishCOBISS.SI-ID - 22741734
Link(s):
http://www.cek.ef.uni-lj.si/doktor/petek.pdf
Repository of the University of Ljubljana – RUL
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Author
Petek, Nuša, 1984-
Other authors
Konečnik Ruzzier, Maja |
Vida, Irena |
Christodoulides, George
Topics
trženje |
poslovno komuniciranje |
blagovne znamke |
premoženje |
vrednotenje |
oglaševanje |
oglas |
elektronsko trženje |
marketing |
business communication |
trademarks |
property |
valuation |
advertising |
advertisement |
electronic marketing
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Impact factor
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Petek, Nuša, 1984- | 33179 |
Konečnik Ruzzier, Maja | 19762 |
Vida, Irena | 11462 |
Christodoulides, George | ![]() |
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