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Consumer behaviour : a European perspectiveSolomon, Michael R., 1956- ...Type of material - textbook ; adult, seriousEdition - 3rd ed.Publication and manufacture - Harlow (England) [etc.] : Financial Times/Prentice-Hall, cop. 2006Language - englishISBN - 0-273-68752-2COBISS.SI-ID - 512634487
Author
Solomon, Michael R., 1956- |
Barmossy, Gary, 1949- |
Askegaard, Søren |
Hogg, Margaret K.
Topics
Consumer behavior |
Europe |
EU |
potrošnik |
psihologija potrošnika |
behaviorizem |
motiviranje |
vrednote |
odločanje |
družina |
struktura |
gospodinjstva |
družbeni razredi |
kultura |
case study |
EU |
consumer |
consumer psychology |
behaviourism |
motivation |
values |
decision making |
family |
structure |
households |
social classes |
culture |
case study |
case study
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Solomon, Michael R., 1956- | ![]() |
Barmossy, Gary, 1949- | ![]() |
Askegaard, Søren | ![]() |
Hogg, Margaret K. | ![]() |
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