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Consumer behavior : an applied approachHanna, Nessim ; Wozniak, RichardType of material - textbookPublication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall, cop. 2001Language - englishISBN - 0-201-47150-7; 0-13-089502-4COBISS.SI-ID - 5328668
Author
Hanna, Nessim |
Wozniak, Richard
Topics
Consumer behavior |
United States |
Potrošniki |
Zadovoljevanje |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Ciljani skrining |
Učbeniki za visoke šole |
Potrošniki |
Percepcija |
Učni postopki |
Učbeniki za visoke šole |
Potrošniki |
Motivacija |
Emocije |
Učbeniki za visoke šole |
Potrošniki |
Vedenjski vzorci |
Potrošniška filozofija |
Učbeniki za visoke šole |
Potrošniki |
Razum |
Odločanje |
Učbeniki za visoke šole |
Potrošniki |
Življenjski stil |
Koncepcije |
Učbeniki za visoke šole |
Potrošniki |
Skupine |
Vplivi |
Učbeniki za visoke šole |
Potrošniki |
Osebnostna psihologija |
Ustno izražanje |
Učbeniki za visoke šole |
Potrošniki |
Kulturni vplivi |
Mikrosociologija |
Učbeniki za visoke šole |
potrošnik |
vedenjske znanosti |
behaviorizem |
psihologija potrošnika |
psihologija osebnosti |
življenjski standard |
tržne raziskave |
segmentacija |
cilj |
pozicioniranje proizvoda |
poslovne odločitve |
komuniciranje |
inovacije |
skupnost |
družina |
družbeni razredi |
kultura |
kultura |
consumer |
behavioural sciences |
behaviourism |
consumer psychology |
psychology of personality |
standard of living |
market research |
segmentation |
goal |
positioning |
business decisions |
communications |
innovations |
community |
family |
social classes |
culture |
culture
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· Prosti p. G4 HANNA N. Consumer behavior IN: 000200470 · Prosti p. G4 HANNA N. Consumer behavior IN: 000200470 |
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