Petdimenzionalni model kot osnova primerjave dveh kultur; Five dimensional model as a basis of culture comparison

EF, Central Economics Library, Ljubljana (CEKLJ)

Petdimenzionalni model kot osnova primerjave dveh kultur = Five dimensional model as a basis of culture comparison

Mumel, Damijan ; Marzidovšek, Robert, 1972-

Prilagojeno in narodnostno usmerjeno marketinško komuniciranje predstavlja za podjetja na mednarodnih trgih prednost pri doseganju zadanih ciljev. Občutljivost narodov za svojo lastno kulturo je ... prisotna povsod, prilagajanje na drugi strani pa zahteva precej naporov. Prispevek se nanaša na predstavitev modela komunikacijskega prilagajanja ene kulturne skupine drugi in simulacijo pristopa komunikacijskega prilagajanja slovenskega sogovornika francoskemu na primeru instrumenta osebne prodaje. Rezultat simulacije je pokazal na jasno razpršenost kulturnih profilov obeh narodov in potrebne smeri prilagajanja.

Source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 51, št. 3/4, 2005, str. 75-83)

Type of material - article, component part ; adult, serious

Publish date - 2005

Language - slovenian

COBISS.SI-ID - 8172828

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Mumel, Damijan | Marzidovšek, Robert, 1972-

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source: Naše gospodarstvo : revija za aktualna gospodarska vprašanja = Our economy : review of current problems in economics. - ISSN 0547-3101 (Letn. 51, št. 3/4, 2005, str. 75-83)

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Mumel, Damijan	15314
Marzidovšek, Robert, 1972-

Source: Personal bibliographies and: SICRIS

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