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Handbook of services marketing & managementType of material - handbookPublication and manufacture - Thousand Oaks (CA) ; London ; New Delhi : Sage, cop. 2000Language - englishISBN - 0-7619-1611-3; 0-7619-1612-1COBISS.SI-ID - 10734822
Other authors
Swartz, Teresa A. |
Iacobucci, Dawn
Topics
Service industries |
Marketing |
Service industries |
Management |
Customer services |
Marketing |
Customer services |
Management |
Customer relations |
Management |
Storitve |
Zagotavljanje |
Marketing |
Priročniki |
Zborniki |
Storitve |
Management |
Firme |
Priročniki |
Zborniki |
Storitve |
Operativni management |
Izkušnje |
Priročniki |
Zborniki |
Storitve |
Donosnost |
Obnavljanje |
Priročniki |
Zborniki |
Potrošniki |
Motivacija |
Priročniki |
Zborniki |
Potrošniki |
Percepcija |
Pričakovanje |
Priročniki |
Zborniki |
Potrošniki |
Potrošniški interesi |
Možnosti |
Priročniki |
Zborniki |
Storitve |
Ponudba in povpraševanje |
Odličnost |
Priročniki |
Zborniki |
Vodenje |
Tehnike |
Merjenje učinkovitosti |
Priročniki |
Zborniki |
Marketing |
Organiziranost |
Storitvene dejavnosti |
Priročniki |
Zborniki |
Marketing |
Zahteve |
Potrebe |
Priročniki |
Zborniki |
Industrijski management |
Storitve |
Gospodarske dejavnosti |
Priročniki |
Zborniki |
panoge dejavnosti |
storitve |
poslovni odnosi |
ponudba |
povpraševanje |
vrednost |
modeli |
spremembe |
marketing |
trženje |
management |
potrošnik |
odličnost |
dobiček |
profit |
vzajemno trženje |
industries |
services |
supply |
demand |
value |
models |
challenges |
marketing |
management |
consumer |
excellence |
profit |
relationship marketing
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339.13 HANDBOOK Services 339.13 HANDBOOK Services |
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339.13 HANDBOOK Services a 339.13 HANDBOOK Services a |
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