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Marketing research and modeling : progress and prospects : a tribute to Paul E. GreenType of material - proceedingsEdition - 1st softcover printingPublication and manufacture - New York : Springer : Springer Science+Business Media, 2005Language - englishISBN - 0-387-24308-9COBISS.SI-ID - 15756006
Other authors
Green, Paul E., 1927- |
Wind, Yoram, 1938-
Topics
Green, Paul E., 1927- |
Bayes, Thomas, Angleški matematik, 1702-1761 |
Bayesova pravila |
Bayesian metoda |
Marketing research |
Methodology |
Marketing |
Mathematical models |
Conjoint analysis (Marketing) |
Cluster analysis |
Tržne raziskave |
Marketinški procesi |
Formacije |
Spominski zborniki |
Tržne raziskave |
Raziskovalni projekti |
Metodologija raziskav |
Spominski zborniki |
trženje |
marketing |
tržne raziskave |
matematični modeli |
tržna analiza |
matematična statistika |
kvantitativna analiza |
analiza kovariance |
multivariantna analiza |
razvrščanje v skupine |
metode |
metodologija |
formatiranje |
oblikovanje |
cluster analiza |
raziskovalne metode |
zborniki |
market research |
mathematical models |
multivariate analysis |
cluster analysis |
methods |
methodology |
methodology
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Faculty of Economics and Business, Maribor |
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339.13 MARKETING Research and 339.13 MARKETING Research and |
available - outside loan, loan period: 30 days
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Green, Paul E., 1927- | ![]() |
Wind, Yoram, 1938- | ![]() |
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