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Promotion management & marketing communicationsShimp, Terence A., 1944-Type of material - textbookEdition - 3rd ed.Publication and manufacture - Fort Worth (TX) [etc.] : The Dryden Press : Harcourt Brace Jovanovich College Publishers, 1993Language - englishISBN - 0-03-076748-2COBISS.SI-ID - 2338332
Author
Shimp, Terence A., 1944-
Topics
promocija |
management |
marketing |
trženje |
komuniciranje |
potrošnik |
mišljenje |
vedenje |
behaviorizem |
prodaja |
prodajna politika |
poslovno okolje |
poslovni proces |
pospeševanje prodaje |
mediji |
ekonomska propaganda |
odnosi z javnostjo |
osebna prodaja |
direktno trženje |
neposredna prodaja
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
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659.1 SHIMP T. Promotion 659.1 SHIMP T. Promotion |
available - outside loan, loan period: 30 days
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Shelf entry
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