-
Integrated marketing communicationsPickton, David ; Broderick, AmandaType of material - textbookPublication and manufacture - London [etc.] : Financial Times : Prentice Hall ; Harlow (Essex) : Pearson Education, 2001Language - englishISBN - 0-273-62513-6COBISS.SI-ID - 309463
Author
Pickton, David |
Broderick, Amanda
Topics
Communication in marketing |
Sales promotion |
Advertising |
Direct marketing |
Target group |
Marketing |
Marketinška strategija |
Integriranje |
Zborniki |
Učbeniki za visoke šole |
Tržno komuniciranje |
Metode |
Poslovna strategija |
Zborniki |
Učbeniki za visoke šole |
Tržno komuniciranje |
Implikacija |
Organizacijske oblike |
Zborniki |
Učbeniki za visoke šole |
Poslovno komuniciranje |
Marketinški procesi |
Merjenje učinkovitosti |
Zborniki |
Učbeniki za visoke šole |
Medijske aktivnosti |
Regulativni mehanizmi |
Marketing miks |
Zborniki |
Učbeniki za visoke šole |
Marketing, direktni |
Celostna podoba |
Ciljani skrining |
Zborniki |
Učbeniki za visoke šole |
Oglaševanje |
Predstavitve |
Dodatne dejavnosti |
Zborniki |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Zaščitne znamke |
Zborniki |
Učbeniki za visoke šole |
Mednarodni marketing |
Kontekst |
Tržna miselnost |
Zborniki |
Učbeniki za visoke šole |
marketing |
trženje |
integracijski procesi |
tržno planiranje |
komuniciranje |
komunikacije |
meritve |
evalvacija |
ocenjevanje |
trg |
segmentacija |
cilj |
operativni plani |
procesi |
agencije |
image |
blagovne znamke |
potrošnik |
psihologija potrošnika |
mednarodno trženje |
regulacija |
kupci |
marketing mix |
marketinški splet |
oglaševanje |
ekonomska propaganda |
odnosi z javnostjo |
sponzorstvo |
direktno trženje |
neposredna prodaja |
pakiranje |
zborniki |
učbeniki
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
339.13 PICKTON D. Integrated b 339.13 PICKTON D. Integrated b |
available - outside loan, loan period: 30 days
|
339.13 PICKTON D. Integrated a 339.13 PICKTON D. Integrated a |
available - outside loan, loan period: 30 days
|
339.13 PICKTON D. Integrated c 339.13 PICKTON D. Integrated c |
available - outside loan, loan period: 30 days
|
339.13 PICKTON D. Integrated č 339.13 PICKTON D. Integrated č |
on loan - outside loan, due date: 29.07.2024
Expected to be available after: 13.08.2024 (1. in queue) |
339.13 PICKTON D. Integrated 339.13 PICKTON D. Integrated |
loan not possible
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Pickton, David | |
Broderick, Amanda |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.