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  • Co-operation of marketing and R&TD departments as a precondition for their joint design of technology
    Završnik, Bruno
    To succeed in today's marketplace, most companies must engender co-operation between the marketing and R&TD functions. Marketing and R&TD share responsibilities for setting new technology and product ... goals, identifying opportunities for the next generation of technology and product improvement, resolving engineering design and understanding customer needs. Formal and informal integration (co-operation) between marketing and R&TD is not sufficient guaranty for successful new technology and product development and introduction into the market. Senior management must have the ability to develop a vision statement for building a visionary company.
    Source: Automated systems based on human skill : joint design of technology and organisation : preprints of the 6th IFAC Symposium, Kranjska gora, Slovenia, 17-19 September, 1997 (Str. 99-102)
    Type of material - conference contribution
    Publish date - 1997
    Language - english
    COBISS.SI-ID - 3470876

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