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Marketing research : an applied approachMalhotra, Naresh K. ; Birks, David F.Type of material - bookEdition - 2nd European ed.Publication and manufacture - London : Financial Times ; New York [etc.] : Prentice Hall ; Harlow (Essex) : Pearson Education, cop. 2003Language - englishISBN - 0-273-65744-5COBISS.SI-ID - 6808092
Author
Malhotra, Naresh K. |
Birks, David F.
Topics
Marketing research |
Marketing research |
Methodology |
Data collection |
Cluster analysis |
Analysis of variances |
Tržne raziskave |
Uporabnost |
Učbeniki za visoke šole |
Tržne raziskave |
Podobe |
Formacije |
Učbeniki za visoke šole |
Klaster model |
Koncepcije |
Variabilnost |
Učbeniki za visoke šole |
Raziskovanje |
Sekundarni trg |
Geografsko poreklo |
Učbeniki za visoke šole |
Matematična statistika |
Marketinški procesi |
Razvrščanje v skupine |
Učbeniki za visoke šole |
Matematična statistika |
Teorija upodobitev |
Povezovanje |
Učbeniki za visoke šole |
tržne raziskave |
raziskovalne metode |
uporaba |
trženje |
marketing |
tržna analiza |
komuniciranje |
mednarodno trženje |
raziskovalna dejavnost |
učbeniki |
definicija |
reševanje problemov |
design |
podatki |
obdelava podatkov |
predelava |
cluster analiza |
kvalitativna analiza |
intervjuji |
vprašalniki |
kvantitativna analiza |
tabele |
opazovanje |
meritve |
primerjave |
tehnika |
vzorčenje |
spremenljivke |
variacijski račun |
korelacije |
regresijske analize |
faktorska analiza |
analiza kovariance |
analiza variance |
hipoteze |
diskriminacija
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
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Faculty of Economics and Business, Maribor |
on loan - outside loan, due date: 30.09.2024
Expected to be available after: 01.10.2024 (1. in queue) |
Call number – location, accession no. ... |
Copy status |
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339.13 MALHOTRA N. Marketing 03 339.13 MALHOTRA N. Marketing 03 |
on loan - outside loan, due date: 30.09.2024
Expected to be available after: 01.10.2024 (1. in queue) |
Shelf entry
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Malhotra, Naresh K. | |
Birks, David F. |
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