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Lateral marketing : new techniques for finding breakthrough ideasKotler, Philip, 1931- ; Trias de Bes, FernandoType of material - profess. monogrPublication and manufacture - Hoboken (N.J.) : J. Wiley, cop. 2003Language - englishISBN - 0-471-45516-4COBISS.SI-ID - 817623
Author
Kotler, Philip, 1931- |
Trias de Bes, Fernando
Topics
Marketing |
Management |
Brainstorming |
Breakthrough |
Marketing |
Znanje vodenja |
Miselni vzorci |
Marketing |
Preboji |
Prelom |
Priročniki |
Marketing |
Tržišče |
Tehnika vodenja |
Marketing |
Tržni položaj |
Kreativne sposobnosti |
Marketing |
Marketinška strategija |
Trženjski splet |
Priročniki |
Marketing |
Ustno izražanje |
Vertikalni prenos |
Priročniki |
marketing |
trženje |
tržna analiza |
trg |
strategija trženja |
tehnika |
evolucija |
uravnotežen razvoj |
dinamični modeli |
konkurenca |
mišljenje |
inovacije |
kreativnost |
ustvarjalnost |
ideje |
spremembe |
cilj |
marketing mix |
marketinški splet
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 KOTLER P. Lateral 339.13 KOTLER P. Lateral |
available - outside loan, loan period: 30 days
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Trias de Bes, Fernando | ![]() |
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