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Strategija sinjega oceana : ustvarite nov tržni prostor in izstopite iz konkurenčnega bojaKim, W. Chan ; Mauborgne, RenéeType of material - profess. monogr ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana : GV založba, 2005Language - slovenianISBN - 86-7061-396-4COBISS.SI-ID - 221907456
Author
Kim, W. Chan |
Mauborgne, Renée
Other authors
Piber, Petra |
Stanek, Polona, 1968-
Topics
Konkurenčna sposobnost |
Marketinška strategija |
Tržni prostor |
Pregledne študije |
Novi proizvod |
Konkurenčna prednost |
Pregledne študije |
Segmentiranje |
Segmentacija trga |
Pregledne študije |
konkurenca |
trženje |
konkurenčnost |
organiziranost |
osnove |
modeli |
orodja |
strategija |
trajnostni razvoj |
uravnotežen razvoj |
strategija trženja |
tržna analiza |
trg |
meje |
segmentacija |
prostor |
kreativnost |
ustvarjalnost |
tržne poti |
novi proizvodi |
povpraševanje
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Database name | Field | Year |
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Kim, W. Chan | |
Mauborgne, Renée | |
Piber, Petra | |
Stanek, Polona, 1968- |
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