Informacije na spletnih straneh in Facebook profilih gostinskih lokalov : diplomsko delo

Faculty of Arts, Lj. - all departments (FFLJ)

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Informacije na spletnih straneh in Facebook profilih gostinskih lokalov : diplomsko delo

Ramšak, Valerija

Zanimalo nas je, ali gostinski lokali v današnji dobi interneta oglašujejo prek svojih spletnih strani ter Facebook strani. Namen in cilj te raziskave je bilo ugotoviti, katere informacije so na ... spletnih straneh in Facebook straneh gostinskih lokalov ponujene uporabnikom ter katere informacije uporabniki zares iščejo in tudi pogrešajo. S tem želimo pomagati gostinskim lokalom, da bodo vedeli, katere informacije so za uporabnike njihovih spletnih in Facebook strani zares pomembne. V prvem delu raziskave smo izvedli ekspertno študijo na primeru 30 gostinskih lokalov v Upravni enoti Kamnik in tako raziskali, katere informacije so prisotne na spletnih straneh in Facebook straneh gostinskih lokalov. V drugem delu pa smo izvedli anketo med 150 gosti gostinskih lokalov v Upravni enoti Kamnik, v kateri nas je zanimalo, katere informacije uporabniki iščejo ter pogrešajo na spletnih in Facebook straneh gostinskih lokalov. Raziskava je potekala aprila in maja 2016. Rezultati so pokazali, da gostinski lokali ne izrabljajo možnosti oglaševanja prek spletnih in Facebook strani v polni meri. Spletne in Facebook strani gostinskih lokalov so pomanjkljive, nedosledno izdelane ter ne zadovoljujejo informacijskih potreb uporabnikov. Uporabniki predvsem pogrešajo osnovne informacije ter dosledno predstavljeno ponudbo gostinskega lokala, želijo pa si tudi bolj ažurne tako spletne kot Facebook strani gostinskih lokalov. Rezultati raziskave so namreč pokazali, da informacije o gostinskem lokalu na njegovi spletni ali Facebook strani vplivajo na odločitev uporabnikov o obisku gostinskega lokala, zato morajo gostinski lokali prek svojih spletnih in Facebook strani ponuditi čim več informacij, da bodo posledično pritegnili tudi čim več gostov.

Type of material - undergraduate thesis ; adult, serious

Publication and manufacture - Ljubljana : [V. Ramšak], 2016

Language - slovenian

COBISS.SI-ID - 285453312

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Author
Ramšak, Valerija

Other authors
Šauperl, Alenka, 1960-

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OHK-Bibliotekarstvo	available - outside loan, loan period: 7 days
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OHK - Bibliotekarstvo DIP 004.738.5 RAMŠAK V. Informacije	available - outside loan, loan period: 7 days
OHK - Bibliotekarstvo SKL-Dipl 004.738.5 RAMŠAK V. Informacije	available - reading room
OHK - Bibliotekarstvo SKL-Dipl 004.738.5 RAMŠAK V. Informacije/CD-R	available - reading room

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Ramšak, Valerija
Šauperl, Alenka, 1960-	15444

Source: Personal bibliographies and: SICRIS

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