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Quadratisch, praktisch, saugudd : Variation von rekontextualisierten Werbeslogans : eine korpusbasierte Untersuchung bekannter deutscher Werbeslogans im elektronischen Zeitungskorpus des DeReKoPolajnar, JanjaSource: Zeichen und Stil : der Mehrwert der Variation : Festschrift für Beate Henn-Memmesheimer (Str. 125-141)Type of material - article, component part ; adult, seriousPublish date - 2013Language - germanCOBISS.SI-ID - 52485986
Author
Polajnar, Janja
Topics
nemščina |
frazeologija |
variantnost |
frazeološke šablone |
reklama |
oglaševanje |
oglasna besedila |
reklamni slogani |
nemški referenčni korpus |
German language |
phraseology |
phraseological patterns |
variation |
advertising |
advertisments |
commercial slogans |
German reference corpus
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source: Zeichen und Stil : der Mehrwert der Variation : Festschrift für Beate Henn-Memmesheimer (Str. 125-141)
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Database name | Field | Year |
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Polajnar, Janja | 26214 |
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