Faculty of Arts, Lj. - all departments (FFLJ)
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Body fit kultura na Instagramu : magistrsko deloBobnar, BrinaMagistrsko delo v kontekstu potrošniške body fit kulture analizira samoreprezentacije izbranih slovenskih fitnes blogerk na njihovem personaliziranem profilu Instagram. Načini njihovega ... predstavljanja oz. gledanja so analizirani po teoriji reprezentacije Stuarta Halla in Johna Bergerja. Njihovi fit blogi so obravnavani kot sestavni deli postefministične senzibilnosti, saj telo predstavljajo kot vir moči, ki je hkrati podvržen samonadzoru, samodisciplini in nujnosti transformacije kot poti do uspeha. Delujejo z idejo opolnomočenja žensk kot aktivnih subjektov, ki sledijo lastnim avtonomno ustvarjenim željam. Analiza pokaže, da se fitnes blogerke na Instagramu skozi prakse samoznamčenja reprezentirajo tako, da izrabljajo svoje telo, prikazano kot seksualni objekt, in idealen življenjski slog, olepšana z Instagramovimi filtri, za prevladujoče poslovne namene. Telesni ideal, ki ga reprezentirajo, je čvrsto telo s poudarjenimi mišicami in veliko, lepo oblikovano zadnjico kot rezultat disciplinirane telesne vadbe in zdrave prehrane. Analiza prinaša spoznanje, da fitnes blogerke na ženske naslavljajo kontradiktorna sporočila zaradi delovanja v poslovni dejavnosti. Čeprav domnevno spodbujajo zdrav življenjski slog, namreč stimulirajo posnemanje in s tem utrjujejo podreditev ženske identitete lepotnim telesnim standardom. Hkrati pa s (samo)reprezentiranjem pričajo tudi o vseprisotnosti fit kulture kot sestavnega dela postfeminističnega medijskega diskurza.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [B. Bobnar], 2021Language - slovenianCOBISS.SI-ID - 81399043
Author
Bobnar, Brina
Other authors
Vidmar, Ksenija H.
Topics
Instagram |
fitnes blogerke |
body fit kultura |
postfeminizem |
telesni ideali |
Instagram |
fitness bloggers |
body fit culture |
postfeminist |
body ideal
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OHK - Sociologija MagB 0000000003 BOBNAR B. III 2680 OHK - Sociologija MagB 3 BOBNAR B. III 2680 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Bobnar, Brina | ![]() |
Vidmar, Ksenija H. | 21347 |
Source: Personal bibliographies
and: SICRIS
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