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Consumer behavior and culture : consequences for global marketing and advertisingMooij, Marieke K. de, 1943-Type of material - reviewPublication and manufacture - Thousand Oaks (CA) [etc.] : Sage, cop. 2004Language - englishISBN - 0-7619-2669-0; 0-7619-2668-2COBISS.SI-ID - 14018278
Author
Mooij, Marieke K. de, 1943-
Topics
Consumer behavior |
Cross-cultural studies |
Consumers |
Psychology |
Marketing |
Global business |
Potrošniki |
Vedenjski vzorci |
Zadovoljevanje |
Primerjalne študije |
Potrošniki |
Mentalna higiena |
Potrošniški interesi |
Primerjalne študije |
trženje |
medkulturno delovanje |
globalizacija |
ekonomska propaganda |
oglas |
potrošnik |
kultura |
vrednote |
vedenjske znanosti |
psihologija potrošnika |
blagovne znamke |
identiteta podjetja |
image |
tržne raziskave |
marketing |
cross-cultural activities |
globalization |
advertising |
advertisement |
consumer |
culture |
values |
behavioural sciences |
consumer psychology |
trademarks |
corporate identity |
image |
market research |
market research
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K 381.001 MOOIJ M. Consumer K 381.001 MOOIJ M. Consumer |
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Mooij, Marieke K. de, 1943- |
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