-
Basic marketing : a managerial approachMcCarthy, Edmund Jerome ; Perreault, William D.Type of material - book ; adult, seriousEdition - 8th ed.Publication and manufacture - Homewood ; Boston : Irwin, 1984Language - englishISBN - 0-256-03019-7COBISS.SI-ID - 142427395
Author
McCarthy, Edmund Jerome |
Perreault, William D.
Topics
trženje |
management |
strategija trženja |
tržno planiranje |
plani |
trg |
segmentacija |
tržne raziskave |
informacijski sistemi |
tržne odločitve |
potrošnik |
psihologija potrošnika |
marketing mix |
novi proizvodi |
tržne poti |
prodaja |
distribucija |
promocija |
direktno trženje |
mednarodno trženje |
etika |
primeri |
industrija |
storitve |
negospodarske dejavnosti |
marketing |
management |
marketing strategy |
market planning |
plans |
market |
segmentation |
market research |
information systems |
market decisions |
consumer |
consumer psychology |
marketing mix |
new products |
marketing channels |
sales |
distribution |
sales promotion |
direct selling |
international marketing |
ethics |
cases |
industry |
services |
non-economic activities
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
International School for Social and Business Studies, Celje |
available - outside loan, loan period: 14 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
Knjižnica Mednarodne fakultete 0000000339 MCCARTHY E. J. Basic ... IN: 000004217 Knjižnica Mednarodne fakultete 339 MCCARTHY E. J. Basic ... IN: 000004217 |
available - outside loan, loan period: 14 days
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
McCarthy, Edmund Jerome | |
Perreault, William D. |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.