National and University Library, Ljubljana (NUK)
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Radikalen pogled: oglaševanje skozi teorijo propagande in ideologijeKirn, GalThe article discusses consumerism from different perspectives. In the beginning the phenomenon of advertising is perceived in terms of the theory of propaganda. It focuses on the asymmetry in social ... power, where corporations hold great power of communication. With the help of the theory of ideology the author explains, how the systemic imperative of capitalism is connected with the "ideological interpellation" of an individual in the advertising process. The rise of new "culture-ideology", Holmes' "flexible personality" is clarified in the historical context. The author argues that consumerism and its practices have to be assessed through the critique of political economy - the flexible capitalistic system. In the end the possibility of the construction of a new critical theory in the connection with "antiglobalist" movements and the techniques of social marketing is presented.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 40, št. 4, jul.-avg. 2003, str. 724-733)Type of material - article, component part ; adult, seriousPublish date - 2003Language - slovenianCOBISS.SI-ID - 13823462
Author
Kirn, Gal
Topics
trženje |
ekonomska propaganda |
ideologija |
kapitalizem |
potrošništvo |
potrošniška družba |
vrednote |
kultura
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source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 40, št. 4, jul.-avg. 2003, str. 724-733)
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Kirn, Gal | 55121 |
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